The "MISSION MINI" website was a groundbreaking initiative designed for the launch of the MINI Cooper S, combining elements of event planning and communications to create a memorable market debut. This innovative project successfully garnered prestigious accolades, including the Cresta Award and a Silver CyberLion at Cannes.
The primary goals of the project were to develop a dynamic flash-based website that offered a robust desktop experience while maintaining flexibility for future enhancements. Additionally, the site featured multi-language support through XML, ensuring accessibility and inclusivity for a global audience.
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